Everything old is becoming new again.
Well, not everything. But Vera Bradley has made a comeback, thanks to TikTok, according to Refinery 29.
“Did Vera Bradley throw up in your trunk?” a girlfriend once said to me about 15 years ago when I opened the back of my car to reveal a vast assortment of bags of various sizes and prints — each with a different purpose.
I had my overnight bag, lunch bag, my tote bag (ideal for grocery time), and schlepping big stuff around bag. I had a laptop case with many pockets for gadgets and other doo-dads.
Monitoring the website regularly for sales, I often purchased various items in my fave prints just in case they were discontinued.
My Vera Bradley toiletries kit (with a hook to hang it), make-up bag, and jewelry bags are still part of my packing protocol. I love their prints and the fact that they’re super-light and washable, but most of my other bags have been replaced with more modern ones.
Now that the brand has more than 500K Insta followers, they are clearly a travel brand to watch.
Appealing to new generations and taking full advantage of digital media, they even have an immediate discount code for holiday shopping and a section of their site for upcycled (used) bags, reflecting today’s focus on sustainability and minimalism.
Plus, they now have a licensing deal with Disney and a new line of limited-edition leather goods.
So, kudos to Vera and her fans. A little nostalgia around the holiday season is always terrific!
P.S. The bag in the featured photo is one of my “oldies but goodies.” The cowl is a knitting project from many years ago…it travels with me everywhere in the winter! (I don’t get much use from it in Arizona these days.)
